Courtesy of Marisfrolg
Shenzhen, China
2023 - 2024
Shenzhen Marisfrolg Fashion
The Marisfrolg Showroom
Photograph by Zhu Yumeng 朱雨蒙
Courtesy of Marisfrolg
Photograph by Zhu Yumeng 朱雨蒙
Courtesy of Marisfrolg
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Located at the heart of Marisfrolg Fashion Group’s Shenzhen campus, the 2,900m2 Marisfrolg Showroom interiors by ZHA are informed by the rich textiles, timeless design and precision tailoring embodied within the group’s nine unique labels.
Founded in 1993, Marisfrolg Fashion Group has grown to over 400 stores in 100 cities, collaborating with innovative designers from around the world on collections that showcase the group’s unwavering commitment to the highest quality and craftsmanship.
Featuring the main flagship store, a pop-up store for temporary exhibitions and events, a homeware gallery for décor and furniture, as well as a café and an outdoor courtyard, ZHA’s interiors convey the ethos of Marisfrolg’s unique labels.
Courtesy of Marisfrolg
Echoing the headquarters’ original ‘butterfly-wing’ structure, ZHA's showroom design embodies a unifying architectural language of dynamism, with distinct elements unique to each label creating a different spatial experience to reflect their individuality.
Crafted in recycled aggregates, the Marisfrolg Showroom becomes a material-rich gallery for the group. Its floors incorporate recycled crushed glass, quartz, sand, and stone, while its partition walls have been cast in glass reinforced gypsum (GRG) and fabricated from wax moulds that are recycled simply by melting and remilling the wax.
The showroom's ZHA-designed furniture and displays are composed in a variety different recycled materials including glass, plastics, paper, fabrics, wood, and ceramics, each specifically designed to reflect and complement Marisfrolg’s labels and products.
Retail
From flagship stores in New York and Tokyo to the heart of a major fashion brand’s corporate headquarters in China, discover our latest retail showrooms.
Located in Kodra e Diellit, the fastest-growing district of Tirana, the Nest and Cascades are new additions to the community. Renowned for its colourful post-communist architecture and vibrant café culture, Tirana is the capital of Albania with almost one million residents living within its greater metropolitan region. Progressing rapidly towards European Union membership, the Albanian economy is predicted to grow significantly in the coming years—with Tirana as the centre of its growth.
Photograph by Virgile Simon Bertrand
Our concept echoes the brand’s minimalism and use of fixed points, folds, pleats and cut outs. Space in the store is defined not in terms of rooms but as a passage through which customers circulate. Furniture, sculpture, textures and colours on both store floors explore the interplay between male and female.
Photograph by Jacopo Spilimbergo
Milan Store, September 2013
The 3,000-square-foot Milan flagship store is a playful dialogue of geometries; creating a rhythm of folds and recesses that have been shaped further by functional and ergonomic considerations. The store’s central display units have been designed to showcase the Stuart Weitman collection and also provide seating.
Photograph by Paul Warchol
Il Makiage has launched a collection with a pavilion at 490 Broadway by ZHA that is informed by the label’s characteristically bold graphic identity.
Photograph by Hufton + Crow
Four continuous, flowing volumes coalesce to create an internal world of continuous open spaces within Galaxy Soho – a new office, retail entertainment complex devoid of corners or abrupt transitions – a re-inventing of the classical Chinese courtyard which generates an immersive, enveloping experience at the heart of Beijing.
Photograph by Hufton + Crow
Generali Tower - Shopping Centre (Podium Interior - lower ground floor)
Located above Tre Torri station on the M5 line of Milan’s Metro network, CityLife Shopping District integrates a new public park with indoor and outdoor piazzas, food hall, restaurants, cafes, shops and cinema as well as facilities for health and well-being.
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