Photograph by Paul Warchol

New York, United States of America

2018 - 2018

Il Makiage

Il Makiage Pavilion

Il Makiage has launched a collection with a pavilion at 490 Broadway by ZHA that is informed by the label’s characteristically bold graphic identity.

Uncompromising attention to detail

Il Makiage’s proprietary formulations are the foundation of an 800-piece makeup collection created with uncompromising attention to detail.

 

Il Makiage has launched the collection with a pavilion at 490 Broadway by ZHA that is informed by the label’s characteristically bold graphic identity.

 

The pavilion’s structure reinterprets the distinctive motif that wraps around the corner of all Il Makiage’s packaging.

 

Dynamic rhythm

A sequence of folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion. Each ribbon is rotated slightly to have a fractionally different relationship with those adjacent.

 

The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion.

Alternating gloss and matt surfaces

With alternating gloss and matt surfaces that are a further reference to Il Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection.

 

Lighting installed below alternate structural ribbons and at the periphery of each mirror ensures an accurate rendition of the many colours, tones and shades within the collection.

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