Photograph by Virgile Simon Bertrand

Hong Kong : 27 February - 5 April 2008

Hong Kong

2008 - 2011

Chanel

Mobile Art Chanel Contemporary Art Container

A unique sculptural pavilion created as an exhibition/event space for Chanel – inspired by the brand’s distinctive layering of exquisite details within an elegant, cohesive whole – created as a series of continuous arches, sequencing towards a central courtyard – the entire structure ‘flooded’ by through translucent walls and ceilings.

Photograph by Virgile Simon Bertrand

Hong Kong : 27 February - 5 April 2008

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Smooth layering of exquisite details that create an elegant, cohesive whole

The form of the 700m2 Chanel Pavilion is a celebration of the iconic work of Chanel, unmistakable for its smooth layering of exquisite details that together create an elegant, cohesive whole. The resulting functional, and versatile architectural structure of the Pavilion is a series of continuous arch-shaped elements, with a courtyard in its central space. Artificial light behind the translucent ceiling washes the walls to emphasize the “arched” structure, and assists in the creation of a new artificial landscape for art installations. A large roof light opening dramatically floods the entrance in daylight to blur the relationship between interior and exterior. In addition to the lighting and colour effects, the spatial rhythm created by the seams of each segment gives strong perspective views throughout the interior.


The 65m2 central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and public area of the Pavilion. In light of the extensive shipping between cities, the steel structure has been designed to be built in under one week, which is essential for an ephemeral pavilion. With a direct visual connection to the courtyard, the 128m2 terrace continues the dialogue between the Pavilion’s exterior and interior. During an event, the two spaces can be linked to become one large event zone.

Continuous transformations and smooth transitions

Reflective materials allow the exterior skin to be illuminated with varying colours which can be tailored to the differing programmes of special events in each city. The dichotomy between the powerful sculptural mass of the Chanel Pavilion’s structure and the lightness of its envelope create a bold and enigmatic element. The Pavilion’s exterior develops into a rich variety of interior spaces that maximize the potential to reuse and rethink space due to the innate flexibility of its plan. 

 

The total fluidity of the Chanel Pavilion’s curvilinear geometries is an obvious continuation of ZHA's 30 years of exploration and research into systems of continuous transformations and smooth transitions. With this repertoire of morphology, the firm has been able to translate the ephemeral typology of a pavilion into the sensual forms required for this celebration of Chanel’s cultural importance. 

 

Following its acclaimed 2008 tour to Hong Kong 27 February - 5 April, Tokyo 31 May - 4 July and New York 20 October - 9 November, Chanel generously donated the pavilion to the Institut du Monde Arabe, IMA, at the end of 2010, giving Mobile Art a permanent home in the heart of Paris. The pavilion is now being used to host exhibitions in line with the centre’s policy of showcasing talent from Arab countries. “Zaha Hadid, Une Architecture” 29 April - 30 October 2011 - was the inaugural exhibition in the Mobile Art Pavilion installed in its new permanent location at the IMA.

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