
Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS
26th May 2022 - 18th September 2022
Complete
NEW WORLDS: Mixed-Reality Experience

Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS

Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS

Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS

Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS
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The Loop mixed-reality experience: New Worlds was on display at the ‘Meta-Horizons: The Future Now’ exhibition at the Dongdaemun Design Plaza in Seoul, Korea. This immersive experience stems from a design simulation created by the ZHVR Group for product testing and development. This new version of the experience was refined and expanded for the purpose of this exhibition by the ZHVR Group in partnership with L-Acoustics Creations and the artist Halina Rice.
The visitor is invited to recline in a custom seating area designed by the ZHVR group to match the dimensions of LOOP itself to enjoy the immersive experience. Guests are transported into a virtual space with HTC’s VIVE Pro 2 headset, where they experience the immersive soundscape created by Halina Rice.
Halina Rice is a London-based electronic musician and AV artist renowned for her vivid and eclectic style, using multiple effects and sampling to create original and experimental sounds. The experience also incorporates visual elements by multidisciplinary designer Jakob Macdonald.


Render by Line Creative
Project
LOOP is the first collaboration between L-Acoustics Creations and the ZHVR Group. It is a signature edition personal auditorium that enables users to experience flawless audio of unprecedented clarity, dynamics and realism via 24 independent channels, allowing the listener to be transported to any setting for their immersive audio experience while staying in the comfort of their home.


Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS
L-Acoustics Creations is a division of L-Acoustics, offering exceptional sound systems and immersive sound spaces in residential and architectural environments. L-Acoustics is the world leader in premium sound systems for live events and large-scale architectural projects: music venues, stadia and sports facilities, hospitality, performing arts centres, museums, theme parks, and cruise ships. For decades, L-Acoustics has shaped the future of sound through the company’s dedication to innovation, product design excellence and technologies that enable audio professionals and artists to elevate the listener experience.


Render by Line Creative
Exhibition
The Loop mixed-reality experience: New Worlds was on display at the ‘Meta-Horizons: The Future Now’ exhibition at the Dongdaemun Design Plaza in Seoul, Korea. The inaugural exhibition of DDP’s new Design Museum, 'Meta-Horizons: The Future Now' continues DDP’s commitment to showcasing pioneering design, technological innovation and contemporary creativity.
Virtual Spaces
Our pioneering research and development into the world of virtual spaces is rapidly expanding the horizons of our practice.

Courtesy of ZHA
Making of / Conceptual / Thames Waterfront and Embankments Concept render
Virtual Spaces
Re:Imagine London is a creative experience played in Fortnite, one of the world’s most popular video games. Using Epic Games’ Unreal Editor for Fortnite (UEFN), Re:Imagine London has been jointly developed by ZHA and Epic Games to research the use of UEFN for practical applications in architecture and to pool creator talent across industries including architecture, landscape, and interiors.

Virtual Spaces
The Metrotopia Metaverse launched with a virtual Venice Architecture Biennale exhibition entitled ‘Knowledge Transfer’ displaying current works from some of the world’s leading architecture studios including OMA, Morphosis, Coop Himmelb(l)au, UnStudio, MAD, Sou Fujimoto, Archi-Union, LAVA, CAP, EcoLogic Studio and ZHA.

Image © ZHA, Refik Anadol Studio, with OpenAI DALL-E 2
Virtual Spaces
Installations + Pavilions
Exhibitions
Architecting the Metaverse’ is an immersive art project at the intersection of architecture, art, technology, and artificial intelligence (AI). It is the result of a 6-month collaboration between Refik Anadol Studio (RAS) and ZHA.

Medical Centre for PUBG Mobile
Virtual Spaces
ZHA's partnership with PUBG MOBILE has evolved from our ongoing research in to user-experience (UX) focussed design, new technologies of spatial design, novel media of spatial experience, and inter-disciplinary collaboration.

Animation (Still) by Zaha Hadid
'NFTism' at Art Basel Miami Beach 2-4 December 2021
Virtual Spaces
Presented at Art Basel Miami Beach, ‘NFTism’ is a virtual gallery exploring architecture and social interaction in the metaverse.

Virtual Spaces
Project Correl is a collaborative experiment in multi-presence virtual reality (VR) illustrating the development of complex assemblies inside virtual space. A shared, digital extension to our physical reality that proposes a dynamic new relationship between human creators and machine logic.
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