Animation (Still) by Zaha Hadid
'NFTism' at Art Basel Miami Beach 2-4 December 2021
Miami, United States of America
2 December 2021 - 4 December 2021
Kenny Schachter
'NFTism' at Art Basel Miami Beach
Render by Journee
'NFTism' at Art Basel Miami Beach 2-4 December 2021
'NFTism' at Art Basel Miami Beach 2-4 December 2021
'NFTism' at Art Basel Miami Beach 2-4 December 2021
Still from NFTism Video
01
02
03
04
Presented at Art Basel Miami Beach, ‘NFTism’ is a virtual gallery exploring architecture and social interaction in the metaverse.
Cyberspaces are virtual environments that enable human-to-human communication via computer networks. Current photoreal, 3D and massively multiplayer online (MMO) video-game creation technologies, combined with high-speed network and cloud technologies, allow cyberspaces to be 3-dimensional, interaction-rich, socially and sensorially engaging, as well as accessible through a variety of devices using desktop browsers, mobile apps and smart TVs. Cyberspaces are part of integral spatial-web technologies underpinning the metaverse – an online environment coupling spatial and interaction experiences of cyberspaces with supporting social, community forming and economic infrastructure. The metaverse supports new forms of cultural production and associated experience such as digital art and virtual art museums.
Galerie Nagel Draxler collaborated with media artist Kenny Schachter to curate their initial exhibition dedicated to artists working with blockchain technologies and NFTs: ‘Breadcrumbs: Art in the Age of NFTism’. Their subsequent ‘Crypto-Kiosk’ collaboration piloted the concept at Art Basel 2021. Now at Art Basel Miami Beach, the concept is taken a step further with an LED wall presenting an interactive gallery space located in the metaverse.
With spatial designs by ZHA that focus on user-experience, social interaction and dramaturgical composition, this virtual architecture is powered by performance aligned, field-tested parametric design technologies. Coupling ZHA’s designs with MMO and interaction technological services bring novel, use-enhancing experiences to a broad online audience. The virtual gallery features, among other items, designs previously commissioned by Kenny Schachter, namely the ‘Z-boat’, the ‘Z-Car One’, a sculptural bench-table ‘Belu’ and a stool ‘Orchis’. These designs are collaborations between ZHA and Zaha Hadid Design.
Incorporating their technologies within the virtual spaces designed by ZHA, JOURNEE has developed a Software as a Service (SaaS) built on proprietary, performance optimized MMO technology integrated with audio-video interaction capabilities along with network and cloud-hosting services.
Nagel Draxler was founded in Cologne in 1990 and operates in Cologne, Berlin, Munich and Meseberg. An emphasis lies on an established artist generation, that has been showing with us since the beginning and whose work has been strongly influential for following generations.
Kenny Schachter has been curating contemporary art exhibits in museums and galleries, as well as teaching art history and economics for nearly 30 years. He has a regular column on Artnet.com in addition to writing for various international publications.
JOURNEE is a leading technology company specialised in connecting brands with their audiences in the metaverse by providing the world’s most advanced metaverse technology platform. Using the cutting edge platform, a team of 40 experts designs and builds stunning, customised virtual experiences tailored to fulfil client goals. JOURNEE has delivered resoundingly successful campaigns and events for numerous enterprise-level companies and leading brands across industries around the world.
Virtual Spaces
Our pioneering research and development into the world of virtual spaces is rapidly expanding the horizons of our practice.
Courtesy of ZHVR Group + Halina Rice
ZHVR LOOP NEW WORLDS
Virtual Spaces
L-Acoustics develops immersive sound technologies for state-of-the-art auditoria and sensory environments. The unrivalled sonic signature and advanced L-ISA Immersive Hyperreal Sound technology deliver ultra-high resolution spatial audio.
Courtesy of ZHA
Making of / Conceptual / Thames Waterfront and Embankments Concept render
Virtual Spaces
Re:Imagine London is a creative experience played in Fortnite, one of the world’s most popular video games. Using Epic Games’ Unreal Editor for Fortnite (UEFN), Re:Imagine London has been jointly developed by ZHA and Epic Games to research the use of UEFN for practical applications in architecture and to pool creator talent across industries including architecture, landscape, and interiors.
Virtual Spaces
The Metrotopia Metaverse launched with a virtual Venice Architecture Biennale exhibition entitled ‘Knowledge Transfer’ displaying current works from some of the world’s leading architecture studios including OMA, Morphosis, Coop Himmelb(l)au, UnStudio, MAD, Sou Fujimoto, Archi-Union, LAVA, CAP, EcoLogic Studio and ZHA.
Image © ZHA, Refik Anadol Studio, with OpenAI DALL-E 2
Virtual Spaces
Installations + Pavilions
Exhibitions
Architecting the Metaverse’ is an immersive art project at the intersection of architecture, art, technology, and artificial intelligence (AI). It is the result of a 6-month collaboration between Refik Anadol Studio (RAS) and ZHA.
Medical Centre for PUBG Mobile
Virtual Spaces
ZHA's partnership with PUBG MOBILE has evolved from our ongoing research in to user-experience (UX) focussed design, new technologies of spatial design, novel media of spatial experience, and inter-disciplinary collaboration.
Virtual Spaces
Project Correl is a collaborative experiment in multi-presence virtual reality (VR) illustrating the development of complex assemblies inside virtual space. A shared, digital extension to our physical reality that proposes a dynamic new relationship between human creators and machine logic.
01
02
03
04
05
06
keyFacts
people
credits