A collaboration between Audi and ZHA, Origin was conceived an immersive installation serving as a portal to an investigation of the principles defining Audi's new design philosophy: clarity, technicality, intelligence, and emotion. 

Installed within courtyard of the Portrait Milano hotel for the FuoriSalone during Milan Design Week, Origin’s design was refined through precision engineering, employing advanced digital design and fabrication to achieve technological rigour and spatial clarity.

Creating a powerful juxtaposition within the courtyard of the the 16^th century Archbishop's seminary, the installation creates a transformative pavilion conveying the four principles of Audi’s new design philosophy.

• Clarity is expressed through its pure, undiluted form that establishes a singular spatial focus.
• Technicality is realised through precision engineering and advanced design methodologies.
• Intelligence is demonstrated through a disciplined understanding of essentiality—removing all redundant influences.
• Emotion is created by bringing these three qualities together to define a space that offers visitors a moment of reflection.

Origin’s restorative interior shelters visitors from external stimuli, allowing their senses to settle. In this moment of stillness, a choreographed sequence of light and ambient sound builds rhythmically, rising to a brief crescendo before dissolving into silence, deepening the experiential journey. 

The installation’s matte metallic envelope subtly reflects its historical context, establishing a dialogue between the pavilion’s contemporary technology and the rich cultural heritage of its context.