Welcoming a record 13.75 million visitors to its exhibitions and events in 2023 – and an average of over 10 million visitors each year since opening in 2014 – DDP was listed by the New York Times as one of the world’s best places to visit; its design defined by Seoul’s ancient city wall discovered in archeology of the site during excavation before construction began - establishing an engaging cultural centre and a new public park in the middle of the city with direct connections to its ancient past.

Home to Seoul Fashion Week showcasing Korea’s most innovative young designers, DDP has hosted iconic global brands including Chanel, Louis Vuitton, Dior, Gucci and Gaultier presenting acclaimed retrospective exhibitions of their collections.

In 2022, film director Tim Burton hosted a blockbuster solo exhibition at DDP, explaining, “It’s an infinite honour to fulfill my wish to exhibit in a building designed by architect Zaha Hadid.” Later that same year, ZHA collaborated with the artist Refik Anadol at DDP’s Design Museum on the “Architecting the Metaverse” immersive exhibition exploring the intersection of generative AI and the metaverse.