The photographers Hufton + Crow own the copyright of these images of the Eli & Edythe Broad Art Museum by ZHA.

The images may be used without fee in editorial features only. Please credit Hufton + Crow  Photographers with any image used. 
Promotional and Marketing use prohibited.

For any other use beyond editorial, please contact the photographers for permission

Photograph by Hufton + Crow

East Lansing, United States of America

2007 - 2012

Michigan State University

Eli & Edythe Broad Art Museum

Echoing and extending the many circulatory and visual connections that define its surrounding topography, the museum forms itself by extending and folding these connections through a series of pleats, producing a structure that changes as visitors move past and through it – creating great curiosity yet never fully revealing its content.

A network of paths and visual connections

The Eli and Edythe Broad Art Museum, located at the northern edge of the Michigan State University campus, is influenced by a set of movement paths that traverse and border the site. The vitality of street life on the northern side of Grand River Avenue and the historic heart of the university campus at the south side generate a network of paths and visual connections; some are part of the existing footpath layout, others create shortcuts between the city and the campus side of Grand River Avenue.


The circulation travelling in an east-west direction on Grand River Avenue, along the main road of East Lansing and also on the main approach street to the campus produce an additional layer of connections that are applied to this highly frequented interface between city and campus.

The photographers Hufton + Crow own the copyright of these images of the Eli & Edythe Broad Art Museum by ZHA.

The images may be used without fee in editorial features only. Please credit Hufton + Crow  Photographers with any image used. 
Promotional and Marketing use prohibited.

For any other use beyond editorial, please contact the photographers for permission
www.iwan.com

Photograph by Iwan Baan

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Truly embedded within its unique context

Generating two dimensional planes from these lines of circulation and visual connections, the formal composition of the museum is achieved by folding these planes in three-dimensional space to define an interior landscape which brings together and negotiates the different pathways on which people move through and around the site. This dialogue of interconnecting geometries describes a series of spaces that offer a variety of adjacencies; allowing many different interpretations when designing exhibitions. Through this complexity, curators can interpret different leads and connections, different perspectives and relationships.

 

These detailed investigations and research into the landscape, topography and circulation of the site, enable us to ascertain and understand these critical lines of connection. By using these lines to inform the design, the museum is truly embedded within its unique context of Michigan State University, maintaining the strongest relationship with its surroundings.

 

The Broad Art Museum presents as a sharp, directed body, comprising directional pleats which reflect the topographic and circulatory characteristics of its surrounding landscape. Its outer skin echoes these different directions and orientations – giving the building an ever-changing appearance that arouses curiosity yet never quite reveals its content. This open character underlines the museum’s function as a cultural hub for the community.

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